
‘That must be fascinating,’ Mr Tall, Dark, Handsome with Green Eyes comments.
‘It is. As we are now living in the digital age and there are hundreds of extra channels all fighting for the consumer mind share, it’s extremely tough.’ I don’t bother to tell him that besides the terrestrial channels, BBC 1 and 2, ITV, Channels 4 and 5 and TV6, there are 200 digital satellite channels, 500 digital cable channels and 70 digital terrestrial channels on offer, not to mention interactive television, the Internet and home shopping. Yet viewing time per capita has declined. The more we have to watch, the less often we tune in. So the challenge hasn’t let up; I’m constantly being asked to introduce more demanding or aggressive promotions, programmes or plans. I don’t bother to mention it because even Josh, my most devoted listener, glazes over when I give too much detail. I know I can be boring about my work but it means so much to me. I try to think of an entertaining star story. In the corridors of power I often bump into someone famous, especially those who are famous for being famous – they make themselves very available. I like them the least and admire them the most. It’s much harder than being famous for being talented. I know a story about has-been soap stars won’t interest.
