
Thus this kind of economics involves not only a question of production, but in at least as great a degree a question of selling. There is much talk, especially at the present time, about increasing production, but it is completely forgotten that such an increase is of value only as long as a buyer is at hand. Within the circle of a nation’s economic life, every increase in production will be profitable to the degree that it increases the number of goods which are thus made available to the individual. Theoretically, every increase in the industrial production of a nation must lead to a reduction in the price of commodities and in turn to an increased consumption of them, and consequently put the individual Folk Comrade in a position to own more vital commodities. In practice, however, this in no way changes the fact of the inadequate sustenance of a nation as a result of insufficient soil. For, to be sure, we can increase certain industrial outputs, indeed many times over, but not the production of foodstuffs. Once a nation suffers from this need, an adjustment can take place only if a part of its industrial overproduction can be exported in order to compensate from the outside for the foodstuffs that are not available in the homeland. But an increase in production having this aim achieves the desired success only when it finds a buyer, and indeed a buyer outside the country. Thus we stand before the question of the sales potential, that is, the market, a question of towering importance.
The present world commodity market is not unlimited. The number of industrially active nations has steadily increased. Almost all European nations suffer from an inadequate and unsatisfactory relation between soil and population. Hence they are dependent on world export. In recent years the American Union has turned to export, as has also Japan in the east.