If you want to come out a winner in the negotiations for your new house, you have to be tough. “This is not a time for human decency,” are the words of Wayne Savage, the internationally renowned lecturer and author of the best-selling book on negotiating strategy, Leave Them Bleeding in the Dirt, which retails for $178.63 and not a penny less. Which is why you need to know:

A fine example of the kind of negotiating approach you should take can be found in the excellent corporate training film The Godfather, where, as part of his negotiations with a movie producer, Marlon Brando gains a subtle psychological advantage by arranging to have the producer wake up in bed next to the head of a deceased horse. (It could have been worse; it could have been Marlon Brando.)

This is not to suggest that to get a good price on a house, you need to go around decapitating domesticated animals. No indeed; wild animals are more than adequate for most residential transactions. But the point is, you have to be firm.

At the outset of your negotiations, it is very important to create the impression that you don’t really want to buy the house at all, that in fact you hate the house, and the mere thought of it makes you physically ill. Your opening offer should convey this. It should be worded as follows: “We don’t want your house, so we will give you X number of dollars for it, including all major appliances and the children.” (Note that you should not name a specific amount. You should actually use the term “X number of dollars,” so as to avoid tipping your hand.) The broker will take your offer to the seller, who at this point has a number of options, such as: