"Above all, they (behavioral scientists generally and psychiatrists specifically — J.G.) borrowed the concepts of physics and mechanics — energy, tension and the like — to create a scientism."

In Newtonian physical, mechanical systems, it is very useful to arrive at patterns which are independent of human influence. Technology is the application of those principles by humans to secure specific outcomes at the physical level. In arriving at patterns in human communication systems, it is wholly inappropriate to attempt to exclude reference to human influence since this is an essential portion of the domain of the field of study

In fact, among behavioral scientists there has been a growing uneasiness with the requirement to exclude from description the influence of the human agent (e.g. R Rosenthal experimenter effect).

Note that even in the physical sciences in more recent years the Newtonian theory of physical systems has been dislodged by a framework, whose origin is attributed primarily to Albert Einstein — a relativistic model. One of the significant differences between the Newtonian model and its successor is that the more recent model requires the inclusion of the perceptual point of the observer. As is implied in its name, the relativistic model demands an explicit representation of the perceptual position of the observer in describing certain space/time interaction.

The inclusion of the perceiver in descriptions of physical interactions represents a major increase in the descriptive power of the model. Take, for example, the Heisenberg Uncertainty Principle. Crudely put, the principle states that either the position or the state (kinetic energy) of the particle may be determined with precision but not both. The perceiver, in measuring the precise location of a particle, will disturb the state of that particle and vice versa— thus the value of both variables, location and state, can never be measured with precision.