"I'll have a dozen or so of them in within a day or so," said Eb, "You better let me save you one."

Vickers shook his head. "I'm short on money."

"That's another thing about it. This company gives you good trade-in value. I figure I could give you a thousand for that wreck of yours."

"It's not worth a thousand, Eb."

"I know it's not. Fellow says, 'Give them more than they're worth. Don't worry about what you give them. We'll make it right with you. It doesn't exactly seem the smart way to do business, come to think about it, but if that's the way they want to operate I won't say a word against it."

"I'd have to think about it."

"That would leave five hundred for you to pay. And I can make it easy on you. Fellow said I should make it easy. Says they aren't so much interested in the money right now as getting a few of them Forever cars out, running on the road."

"I don't like the sound of it," protested Vickers. "Here this company springs up over night with no announcement at all with a brand new car. You'd think there would have been something in the papers about it. If I were putting out a new car, I'd plaster the country with advertising… big ads in the newspapers, announcements on television, billboards every mile or so."

"Well, you know," said Eb, "I thought of that one, too. I said, look, you fellows want me to sell this car and how am I going to sell it when you aren't advertising it? How am I going to sell it when no one knows about it? And he said that they figured the car was so good everyone would up and tell everybody else. Said there isn't any advertising that can beat word of mouth. Said they'd rather save the money they put in advertising and cut down the cost of the car. Said there was no reason to make the consumer pay for the cost of an advertising campaign."