The billboard is a classic, a chestnut, not a figment of some fleeting Mafia promotional campaign. It is a statement, a monument built to endure. Simple and dignified. It shows Uncle Enzo in one of his spiffy Italian suits. The pinstripes glint and flex like sinews. The pocket square is luminous. His hair is perfect, slicked back with something that never comes off, each strand cut off straight and square at the end by Uncle Enzo's cousin, Art the Barber, who runs the second-largest chain of low-end haircutting establishments in the world. Uncle Enzo is standing there, not exactly smiling, an avuncular glint in his eye for sure, not posing like a model but standing there like your uncle would, and it says

The Mafia

you've got a friend in The Family!

paid for by the Our Thing Foundation

The billboard serves as the Deliverator's polestar. He knows that when he gets to the place on CSV-5 where the bottom corner of the billboard is obscured by the pseudo-Gothic stained-glass arches of the local Reverend Wayne's Pearly Gates franchise, it's time for him to get over into the right lanes where the retards and the bimbo boxes poke along, random, indecisive, looking at each passing franchise's driveway like they don't know if it's a promise or a threat.

He cuts off a bimbo box - a family minivan - veers past the Buy 'n' Fly that is next door, and pulls into CosaNostra Pizza #3569. Those big fat contact patches complain, squeal a little bit, but they hold on to the patented Fairlanes, Inc. high-traction pavement and guide him into the chute. No other Deliverators are waiting in the chute. That is good, that means high turnover for him, fast action, keep moving that 'za. As he scrunches to a stop, the electromechanical hatch on the flank of his car is already opening to reveal his empty pizza slots, the door clicking and folding back in on itself like the wing of a beetle. The slots are waiting. Waiting for hot pizza.