He was called on often to talk around the country, and he had a very good speech to do it. He would even choke and sometimes cry when he would tell parents in Duluth or Yonkers, "You take these twigs of necks between those bulky plastic helmets and those shoulder pads, and my God, I can see them snap. What would happen—just imagine what would happen—if you slammed your own fist into one of those helmets. It would be like a pinball game."

It was also good business for Inter-Agro-Chem. It made publicity. And since Inter-Agro-Chem had been accused of poisoning more river beds than Hitler did minds, it wanted to appear sensitive to people's needs. Coming out against tackle football for tykes made Inter-Agro-Chem look good. Especially when this was done by one of their senior vice-

presidents—Iowa State '60, Harvard Business School '62, Artemis Thwill.

That's what Artemis Thwill had done with his desire to pulverize little necks. At one of his community talks, a man rose who had remembered Artemis Thwill from Pontusket High School. He remembered that Artemis hadn't had a pair of pants without a patch on them until he started playing football. He remembered that no Thwill in Pontusket had ever even owned a house larger than a used mobile home, until Artemis started playing football. He pointed out that Artemis had earned an education through football and enough money playing second string for a professional club to go to graduate school and that without football, Artemis might presently be spreading fertilizer instead of directing people who manufactured it, directing people from a big desk in a big office with a pretty secretary and a traveling expense account of $22,800.

To this man Artemis Thwill answered softly, breathing into his voice the outrage of most of the people whom he knew were on his side. Like most meetings anywhere, people came to hear what they wanted to hear from people who wanted them to believe what they already believed. This was called by various names: consciousness raising, proseletyzing, or telling it like it is. Artemis had the crowd.