
He sighed. “People talk-and I hear things.”
“Such as?”
“Well, for starters, word’s out that you’re considering the purchase of a company in West Virginia that manufactures glass bottles.”
Dani slipped her feet back into her shoes, purple flats that didn’t go as well as she’d hoped with her straight cotton-knit dress, above the knee, ordered from a catalog and an entirely different shade of purple.
“Are you?” Ira asked.
“I wouldn’t say I was considering. I was just inquiring.”
“You don’t know anything about making glass bottles. Dani-look, I’m no expert on the beverage business, but seeing how the fate of Pembroke Springs and this place are tied together, I’ve been doing some research. From what I can gather, glassmaking companies are a dying breed. They’ve all been bought out by the big guns. This outfit in West Virginia is tiny by comparison. You could lose a bundle.”
“Now you sound like my bean counters.”
She’d listened to them rail about her tight cash flow for two days in New York. She figured that was what bean counters were supposed to do. Since she was a Pembroke, she worried that her tolerance for risk was perhaps dangerously high and expected straight talk.
“Ira, Pembroke Springs uses a lot of glass bottles.”
“I know, but that doesn’t mean you have to manufacture your own. I understand you could save a ton of money if you switched to a stock bottle-”
She shook her head. “No.”
“Why not?”
“Brand awareness is the name of the beverage game, Ira. People look for the Pembroke bottles. They’re distinctive and they’re attractive. A restaurant here in town uses our mineral-water bottles for vases on its tables. That’s free promotion. They wouldn’t use a bottle that some mouthwash company also uses.”
“A restaurant sticks daisies into maybe ten Pembroke Springs bottles. Big deal.”
“Pink roses,” she corrected.
