
One reason is that this idea has many advantages. Cold dark matter is cold, dark and material.
Cold means that you can't detect it by the heat radiation that it throws off, because it doesn't.
Dark means that you can't detect it by the light that it emits, because it doesn't. Matter means that it's a perfectly ordinary material thing (not some silly invention like Descartes' immaterial mind- stuff). Having said that, of course, cold dark matter is totally invisible, and it's definitely not the same as conventional matter, which isn't cold and isn't dark ...
To their credit, the cosmologists are trying very hard to find a way to detect cold dark matter. So far, they've discovered that it does bend light, so you can 'see' lumps of cold dark matter by the effect they have on images of more distant galaxies. Cold dark matter creates mirage-like distortions in the light from distant galaxies, smearing them out into thin arcs, centred on the lump of missing mass. From those distortions, astronomers can re-create the distribution of that otherwise invisible cold dark matter. The first results are coming in now, and within a few years it will be possible to survey the universe and find out whether the missing 90 per cent of matter really is there, cold and dark as expected, or whether the whole idea is nonsense.
