designers, cultural critics, und so weiter, we Viridians suspect that the rise of the Culture Industry is bound to increase our own immediate power and influence vis-a-vis, say, coal mining executives. This may not be an entirely good thing. However, we believe we will do the world less immediate damage than they are doing.

We therefore loudly demand that the Culture Industry be favored as a suitably twenty-first century industrial enterprise. Luckily the trend is already very much with us here, but we must go further; we believe in Fordism in the Culture Industry. This means, by necessity, leisure. Large amounts of leisure are required to appreciate and consume cultural-industrial products such as movies, software, semi-functional streaming media and so on. Time spent at more traditional forms of work unfairly lures away the consumers of the Culture Industry, and therefore poses a menace to our postindustrial economic underpinnings.

"Work" requires that people's attention to be devoted to other, older, less attractive industries. "Leisure" means they are paying attention and money to us.

We therefore demand much more leisure for everyone. Leisure for the unemployed, while copious, is not the kind of "leisure" that increases our profits. We specifically demand intensive leisure for well-educated, well-heeled people. These are the people who are best able to appreciate and consume truly capital-intensive cultural products.

We Viridians suspect that it would require very little effort to make people work much less. Entirely too much effort is being spent working. We very much doubt that there is anything being done in metal-bending industry today that can justify wrecking the atmosphere. We need to burn the planetary candle at one end only (and, in daylight, not at all).

As much time as possible should be spent consuming immaterial products. A