Masculinist annals were to describe this luncheon as the Longchamps Entente. Later that historic day, Pollyglow’s lawyer drew up a contract making Shepherd L. Mibs Director of Public Relations for the Pollyglow Enterprises.

A clip-out coupon was featured in all the new ads:

WANT TO LEARN MORE ABOUT MASCULINISM? WANT TO JOIN THE MASCULINIST CLUB?

Just fill out this coupon and mail it to the address below. Absolutely no charge and no obligation—just lots of free literature and information on this exciting new movement!

FOR MEN ONLY!

The coupons poured in and business boomed. Mibs became head of a large staff. The little two-page newsletter that early applicants received quickly became a twenty-page weekly, the Masculinist News. In turn, it spawned a monthly full-color magazine, the Hairy Chest, and a wildly popular television program, “The Bull Session.”

In every issue of the Masculinist News, Pollyglow’s slogan, “Men Are Different from Women,” shared the top of the front page with Mibs’s “Men Are as Good as Women.” The upper left-hand corner displayed a cut of Pollyglow, “Our Founding Father—Old Pep,” and under that ran the front-page editorial, “Straight Talk from Old Shep.”

A cartoon might accompany the editorial. A truculent man wearing a rooster comb marched into cowering masses of hippy, busty women. Caption: “The Cock of the Walk.” Or, more didactically, hundreds of tiny children around a man who was naked except for a huge codpiece. Across the codpiece, in execrable but highly patriotic Latin, the words E Unus Pluribum—and a translation for those who needed it, “Out of the one, many.”

Frequently, a contemporary note was struck. A man executed for murdering his sweetheart would be depicted, a bloody axe in his hands, between drawings of Nathan Hale being hanged and Lincoln striking off the chains of slavery. There was a true tabloid’s contempt for the rights or wrongs of a case. If a man was involved, the motto ran, he was automatically on the side of the angels.