So anyhow I parked my dusty Chevrolet Magic Fire turbine convertible and crossed the sidewalk to our building and our sign:

MASA ASSOCIATES

MASA stands for MULTIPLEX ACOUSTICAL SYSTEM OF AMERICA, a made-up electronics-type name which we developed due to our electronic organ factory, which, due to my family ties, I'm deeply involved with. It was Maury who came up with Frauenzimmer Piano Company, since as a name it fitted our trucking operation better. Frauenzimmer is Maury's original old-country name, Rock being made-up, too. My real name is as I give it: Louis Rosen, which is German for roses. One day I asked Maury what Frauenzimmer meant, and he said it means womankind. I asked where he specifically got the name Rock.

"I closed my eyes and touched a volume of the encyclopedia, and it said ROCK TO SUBUD."

"You made a mistake," I told him. "You should have called yourself Maury Subud."

The downstairs door of our building dates back to 1965 and ought to be replaced, but we just don't have the funds. I pushed the door open, it's massive and heavy but swings nicely, and walked to the elevator, one of those old automatic affairs. A minute later I was upstairs stepping out in our offices. The fellows were talking and drinking loudly.

"Time has passed us by," Maury said at once to me. "Our electronic organ is obsolete."

"You're wrong," I said. "The trend is actually _toward_ the electronic organ because that's the way America is going in its space exploration: electronic. In ten years we won't sell one spinet a day; the spinet will be a relic of the past."

"Louis," Maury said, "please look what our competitors have done. Electronics may be marching forward, but without us. Look at the Hammerstein Mood Organ. Look at the Waldteufel Euphoria. And tell me why anyone would be content like you merely to bang out music."