Each July, Lisbon Falls hosts the Maine Moxie Festival. There are bands, fireworks, and a parade featuring — I swear this is true — Moxie floats and local beauty queens dressed in Moxie-colored tank bathing suits, which means an orange so bright it can cause retinal burns. The parade marshal is always dressed as the Moxie Doc, which means a white coat, a stethoscope, and one of those funky mirrors on a headband. Two years ago the marshal was LHS principal Stella Langley, and she’ll never live it down.

During the festival, the Kennebec Fruit Company comes alive and does excellent business, mostly provided by bemused tourists on their way to the western Maine resort areas. The rest of the year it is little more than a husk haunted by the faint odor of Moxie, a smell that has always reminded me — probably because I belong to the unfortunately handicapped majority — of Musterole, the fabulously stinky stuff my mother insisted on rubbing into my throat and chest when I had a cold.

What I was looking at now from the far side of the Old Lewiston Road was a thriving business in the prime of life. The sign hung over the door (FRESH UP WITH 7-UP on top, WELCOME TO THE KENNEBEC FRUIT CO. below) was bright enough to throw arrows of sun at my eyes. The paint was fresh, the roof unbowed by the weather. People were going in and coming out. And in the show window, instead of a cat. .

Oranges, by God. The Kennebec Fruit Company once sold actual fruit. Who knew?

I started across the street, then pulled back as an inter-city bus snored toward me. The route sign above the divided windshield read LEWISTON EXPRESS. When the bus braked to a stop at the railroad crossing, I saw that most of the passengers were smoking. The atmosphere in there must have been roughly akin to the atmosphere of Saturn.