
‘To what?’
‘Taking part in a cookery contest with Rinaldi during the Enogastexpo food fair that’s on there now.’
Edgardo Ugo laughed.
‘You must be mad. Or think I am.’
‘On the contrary, it’s a perfect arrangement for all concerned.’
‘But he’s bound to win!’
‘Of course he is. So you’re going to lose a cook-off with the leading celebrity chef in Italy. If you challenged Roger Federer to a game of tennis you’d lose too. How humiliating is that? There are plenty of other aspects of life where you’re an acknowledged world champion. All you need to do is show up, shake hands with Lo Chef on stage, maybe join him in a duet-can you sing?-and generally make it clear that the whole affair was just a ridiculous mistake that the media have blown up out of all proportion. In return, he will sign a document that I will prepare, renouncing any legal action whatsoever against you now or in the future. End of story.’
Ugo was silent.
‘Plus,’ Scheda added, ‘and this is the beauty part, the whole show will be broadcast live and as part of the deal I’ll arrange for you to have a few minutes solo to camera. There will be multiple repeats later in the day and throughout the weekend. Overall projected viewer numbers are around twenty million.’
‘I’ll do it.’
Ugo put down the phone. All this talk of food made him realise that he’d forgotten to have lunch. He walked downstairs to the gigantic kitchen and peered despondently into the fridge. There were the remains of the dinner to which he’d invited a group of friends and colleagues the previous weekend, all the dishes being prepared communally from Marinetti’s tract on Futurist cooking. As the generous quantity of leftovers indicated, the preparation had been more satisfying than the actual food, but it had all looked very striking and had been beautifully photographed for an article about the event in La Cucina Italiana -good publicity for everyone concerned.
