I want you to find out how you can learn to change your own experience, and get some control over what happens in your brain. Most people are prisoners of their own brains. It's as if they are chained to the last seat of the bus and someone else is driving. I want you to learn how to drive your own bus. If you don't give your brain a little direction, either it will just run randomly on its own, or other people will find ways to run it for you — and they may not always have your best interests in mind. Even if they do, they may get it wrong!

NLP is an opportunity to be able to study subjectivity —something that I was told in school is a terrible thing. I was told that true science looks at things objectively. However, I noticed that I seemed to be most influenced by my subjective experience, and I wanted to know something about how it worked, and how it affected other people. I'm going to play some mind–games with you in this seminar, because the brain is my favorite toy.

How many of you would like to have a "photographic memory"? And how many of you vividly remember past unpleasant experiences, over and over again? It certainly adds a little juice to life. If you go to see a terrifying movie, and you go home and sit down, the act of sitting down will tend to put you right back into the theater seat. How many of you have had that experience? And you claim that you don't have a photographic memory! You've already got one; you're just not using it in a directed way. If you're able to have a photographic memory when it comes to remembering past unpleasantness, it seems like it would be nice if you could deliberately harness some of that ability for more useful experiences.