She almost never said this to anyone, of course, because they either looked at her like she was crazy or mocked her the way Ryan did. And they were right. But she had no intention of changing her mind or her habits. If she couldn't be herself selling real estate, then real estate could go sell itself as far as she was concerned.


Don Lark arrived five minutes early for his appointment. Cindy knew at once that this must be the man from the payphone, and not just because of his workclothes and shaggy hair. He came in and looked around for a moment and said nothing when the receptionist asked, "May I help you?" Didn't even show a sign that he heard her, for a few moments at least. Only when he spotted Cindy watching him from her desk down at the end of the long room did he turn to Leah at the reception desk and say something. Leah pointed a painted fingernail at Cindy and the man nodded and Cindy thought: He doesn't care about making a good impression. He doesn't hurry to ingratiate himself with people. He takes his time sizing up a situation and then finds the least troublesome way to his goal.

Cindy didn't really have a strategy for dealing with people like him. The ingratiaters required her to be visibly impressed with them, to ooh and aah over their taste and judgment. The roughshod type, on the other hand, would have ignored Leah completely and headed straight for Cindy's desk upon spotting her. Those she worked on by being contrarian, telling them why the house she wanted them to buy wasn't really within their price range, or had a lot of extras they didn't want to pay for. Cindy didn't count these selling strategies as hypocrisy. People looking for a house exposed themselves emotionally, and what Cindy did was feed their need. If she ever did a motivational video, that's the phrase she would use. Feed their need.



15 из 298