For us behavior is programmed by combining and sequencing neural system representations — sights, sounds, feelings, smells and tastes — whether that behavior involves making a decision, throwing a football, smiling at a member of the opposite sex, visualizing the spelling of a word or teaching physics. A given input stimulus is processed through a sequence of internal representations, and a specific behavioral outcome is generated.

"Neuro" (derived from the Greek neuron for nerve) stands for the fundamental tenet that all behavior is the result of neurological processes. "Linguistic" (derived from the Latin lingua for language) indicates that neural processes are represented, ordered and sequenced into models and strategies through language and communication systems. "Programming" refers to the process of organizing the components of a system (sensory representations in this case) to achieve specific outcomes.

No matter what background or occupation you have, the reader has probably at some time or other had the experience of interacting with someone on the stage on which you perform, in a way that was particularly effective and allowed you to get some specific outcome that was of importance for you, the other person and/or a number of other people. This may have been the communication or learning of some important information, making a sale, solving a problem, or so on. Afterwards, though delighted with yourself, you may have had no real idea of what it was that characterized and distinguished that occasion, and the effectiveness, speed and elegance of your communication, from a normal situation.

Or perhaps you have met a person or had the experience of spending time with an individual who is eminently successful in the particular field they have chosen to accept and you have wondered what characterized the differences in their behavior from yours or from that of other individuals. You may have asked yourself what is it that allows them to do what may seem incredible or magical to others.