Dubiously, Pollyglow experimented with the changed wording in a single ad. He found the new expression unsavory and flat. So he added another line in an attempt to give “masculinist” just a little more punch. The final ad read:

MEN ARE DIFFERENT FROM WOMEN! Dress differently! Dress masculinist! Wear Pollyglow Men’s Jumpers With the Special Pollyglow Codpiece! (And join the masculinist club!)

That ad pulled. It pulled beyond Pollyglow’s wildest expectations.

Thousands upon thousands of queries rolled in from all over the country, from abroad, even from the Soviet Union and Red China, Where can I get a Pollyglow Men’s Jumper with the Special Pollyglow Codpiece? How do I join the masculinist club? What are the rules and regulations of masculinism? How much are the dues?

Wholesalers, besieged by customers yearning for a jumper with a codpiece in contrasting color, turned to Pollyglow’s astonished salesmen and shrieked out huge orders. Ten gross, fifty gross, a hundred gross. And immediately—if at all possible!

P. Edward Pollyglow was back in business. He produced and produced and produced, he sold and sold and sold. He shrugged off all the queries about the masculinist club as an amusing sidelight on the advertising business. It had only been mentioned as a fashion inducement—that there was some sort of in-group which you joined upon donning a codpiece.

Two factors conspired to make him think more closely about it: the competition and Shepherd L. Mibs.

After one startled glance at Pollyglow’s new clothing empire, every other manufacturer began making jumpers equipped with codpieces. They admitted that Pollyglow had single-handedly reversed a fundamental trend in the men’s wear field, that the codpiece was back with a vengeance and back to stay—but why did it have to be only the Pollyglow Codpiece? Why not the Ramsbottom Codpiece or the Hercules Codpiece or the Bangaclang Codpiece?