And since many of them had larger production facilities and bigger advertising budgets, the answer to their question made Pollyglow reflect sadly on the woeful rewards of a Columbus. His one chance was to emphasize the unique nature of the Pollyglow Codpiece.

It was at this crucial period that he met Shepherd Leonidas Mibs.

Mibs—“Old Shep” he was called by those who came to follow his philosophical leadership—was the second of the great triumvirs of Masculinism. He was a peculiar, restless man who had wandered about the country and from occupation to occupation, searching for a place in society. All-around college athlete, sometime unsuccessful prizefighter and starving hobo, big-game hunter and coffee-shop poet, occasional short-order cook, occasional gigolo—he had been everything but a photographer’s model. And that he became when his fierce, crooked face—knocked permanently out of line by the nightstick of a Pittsburgh policeman—attracted the attention of Pollyglow’s advertising agency.

His picture was used in one of the ads. It was not any more conspicuously successful than the others; and he was dropped at the request of the photographer who had been annoyed by Mibs’s insistence that a sword should be added to the costume of derby, codpiece, and cigar.

Mibs knew he was right. He became a pest, returning to the agency day after day and attempting to persuade anyone at all that a sword should be worn in the Pollyglow ads, a long, long sword, the bigger and heavier the better. “Sword man is here,” the receptionist would flash inside, and “My God, tell him I’m not back from lunch yet,” the Art Director would whisper over the intercom.



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